Photo by Eivind Hansen
Dublin born, London-based industrial noise pop trio TAYNE drops their third single “In This Trend,” today, fusing post punk and industrial and forging a hard dancefloor banger which could fit Berghain, Torture Garden, Club Blood, Cyberpunk, or any metal night across the globe.
Vocalist/bassist Matthew Sutton elaborates, “With a post punk ethos in mind we wanted this song to feel like every pay off was another massive climb. The chorus is almost an anti-chorus, it’s angular and grinding.
“This song is a nauseating comparison to having an out of body experience watching yourself on a never-ending loop, feeling hopeless and sick; so self-deprecating and always pushing that self-destruct button.”
“In This Trend” is the second video in a trilogy leading the visual narrative throughout the music directed by Leif Johnson, a member of London-based video collective NEWD.
Sutton adds, “The artwork and music videos leaned into telling a story based on my own father’s conflicts with love. My dad being a family man, married with kids, and then realizing he was gay, coming out, navigating those tribulations and transforming his life and finding love and acceptance again. The three acts of the story were broken into each individual video. The Conflict, The Transformation, and The Acceptance/Celebration. ‘In This Trend’ = The Transformation. Act 2 is a literal and philosophical transformation.
“Understanding the conflicts in his life and love, my dad made tough decisions to drastically change aspects of it. Being honest and true to himself as well as others carried so much weight and I’m sure it was painful for everyone involved. These necessary steps, although damaging to a life he had, were addressing those conflicts going forward and I think it’s a massive inspiration of just being honest, looking in that mirror, and seeing what’s staring back at you.”
Watch TAYNE’s “In This Trend” video HERE. Stream/purchase the track HERE.
Watch TAYNE’s previously released video for “Down” HERE.
“In This Trend” was co-produced by TAYNE and longtime collaborator Wayne Adams (Green Lung, Petbrick), one of a number of collaborations with artists as diverse as Jesu, Mastiff, Katie Kim, and Poisonous Birds. Additionally, TAYNE has supported the varied likes of HEALTH, Author & Punisher, and The Dillinger Escape Plan’s Greg Puciato. Stay tuned for more from TAYNE in the weeks to come.
TAYNE has been announced for ArcTanGent Festival, the most popular British Summer festival for math rock, post rock, progressive metal and experimental music alongside Rolo Tomassi, The Melvins, Between The Buried And Me, The Fall of Troy & more
TAYNE Live:
10/12/2024 Strange Brew – Bristol, UK
11/24/2024 The Victoria – London, UK
12/13/2024 Dust – Brighton, UK
12/14/2024 Fighting Cocks – Kingston, UK
8/13 -16/2025 ArcTanGent Festival – Bristol, UK
TAYNE:
Matthew Sutton – vocals / bass
Tom Hancock – guitar
Paul Traveller – drums
https://linktr.ee/Tayneband
https://www.instagram.com/tayneband
https://www.facebook.com/tayneband
https://x.com/tayneband